Minimizing Risk
How do you minimize risk in your Inbound Marketing strategy? Inbound Marketing By pursuing quality traffic from multiple sources, sources such as organic search, social media channels and referrals from other respected websites, you safeguard yourself from relying on just one channel as well the risk associated with it.
Measuring the results
What are you trying to achieve? Are you looking to generate leads? Create a following or audience? The key is to have a clear idea of what your end goals are and measure your progress effectively, making changes to your strategy where necessary.
The Long-term strategy
For inbound marketing to be successful, it takes time. You need to plan, implement and refine your strategy it as time goes on. This is time-consuming and labour-intensive process. You need to create good content, often and you might need assistance from designers, content writers and other specialists which can be costly.
Some Examples
Blog posts
How-to guides and related product information
User-generated content and social media such as competitions.
Interactive online content
