What Is an online Lead?
A lead is when a person shows interest in your company’s product or services online.
What an online lead is not.
When you hear from an organisation or business that you have had communication with online, you are considered as a potential lead. But when random people are contacted through email addresses that have been bought or found online they are not considered real leads. That said there is a small possibility that they may become leads after the first contact.
How a lead works
Let’s say you browse a particular website that sells sneakers and then sign up for their newsletter. This is a signal to the company that owns the site that you are interested in their products and are a potential customer, a lead.
From a business perspective, your tracked activity on the website with the information the sneaker company collected from you when you signed up, helps them personalise the marketing that they send to you.
The importance of analytics when it comes to leads.
You can view detailed information about your website visitors and online customers on your analytics pages. Hence the importance of having analytics installed on your website. View the deference between a Brochure website and a Performace website here.
What Is Online Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects, through means of digital marketing techniques such as SEO, PPC and Social Media Marketing, into someone who has shown interest in your company’s product or services.
Examples of Online Lead Generators
Some examples of lead generators are relevant online content, coupons, discounts, paid online ads or competitions.
How to Generate Online Leads.
Some easy ways to start generating leads is to:
Create a blog
Create social pages
Create a YouTube channel
One can also get involved in online communities and forums where you can discuss your products and services.
You will, of course, need a website to send potential customers too — a website where you will outline your products or services.