We review the best, free social media monitoring tools to help you or your brand stay organised. When looking for a tool, try a few and choose the one that suits your needs best. In the same way, it is an effective manner of improving your company SEO and supports your digital marketing strategy.
Hootsuite is one of the best free social media monitoring and management tools available which covers multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+. The excellent team management facility can be useful when there’s more than one person handling the social media accounts. Also, Hootsuite allows you to use RSS feeds to post to your personal or organization’s social networks.
TweetReach measures the actual impact and implications of social media discussions. It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.
Klout is probably one of the most controversial social media monitoring tools. On the other hand, some people find it useful as it measures influence through engagement on Twitter, and other social media profiles. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. Therefore, using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate.
Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Additionally, along with metrics around each post, you have the ability to see what content performs best. Buzzsumo will tell you when it is best to post, how long your posts should be, what types of content works best, and monthly stats over time.
Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.
Boardreader allows you to search for specific terms on a range of forums to see when and what people are saying about you. Moreover, inserting a term will return a list of all of these posts up to the previous two years. It then allows you to generate charts to look for trends, and compare terms against each other. Hence, it’s a great way to find conversations about your brand.
HowSociable is a handy tool for measuring your and your competitors’ social media presence. A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, pro account and payment is required. Also, HowSociable’s approach to social monitoring is a bit different as it breaks down scores for different social media platforms. Therefore, it allows you to see which social media sites work best for you and which ones need more development.
This tool allows you to analyse your Facebook page. Equally important is that it gives you a good roundup of stats, compares you against existing competitors and those likely to become your competition in the near future. Similarly, Likealyzer gives you a page rank of their own creation called ‘Likerank’. Allowing you to get info on engagement, likes over time, and your ranking against similar pages. It’s a very good tool to get a quick analysis of your Facebook page.
TweetDeck covers the basic needs of any Twitter user, so it’s good for beginners. Furthermore, it is a fantastic tool for scheduling tweets and monitoring your interactions and messages. It also assists in tracking hashtags and managing multiple accounts. Not only is there is a web app, but a Chrome app, or mac app available for download. The Windows app stopped functioning in April 2016.
10. Google Alerts
With Google Alerts you can monitor the web for new content, mentions of your brand or even yourself, your competitors, industry leaders and more. This is social media monitoring for beginners, therefore it is easy to set up. In addition to creating a Google Alert, you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums and news sites.
In conclusion, we can guarantee that the proper use of the aforementioned social media monitoring tools will help you stay organised and see conversations easily. Using all these insights will help you to know your customers better and grow your business.