Social media at your live event

Social Media At A Live Event

Social media at your live event usually ends with masses of eager-hungry individuals who are thirstful to participate in the content you deliver. Social media at your live event is more beneficial than before or after an event.

Why? People attending the event enjoy engaging with legitimate time updates and network. Your company can hit the highest net it’s ever had on social media by supplying event-related content to those who aren’t available. During an event, you are surrounded by masses of eagerness hungry individuals who dedicate themselves to participate in and share the content you deliver.

 Some simple GO-to’s you can’t miss:

1.  Social networks

Where do your attendee’s go and post Social media during a live event?


Twitter is an excellent platform social network to focus on because it’s constant and typically used for updates on daily tasks. Mobile devices have the most significant impact on Twitter with “the highest proportion of mobile vs PC photos sharing of any social network.”

•    Facebook

80% of users prefer to connect with brands on Facebook, and it possesses the steepest engagement percentage of any social platform.

•    Instagram

Instagram is one of the most engaging social networks, with more than 150 million users and 16 billion photos shared.

2. Have one or two individuals take responsibility for social media at all stages of the event.

The first to record, share and reply to social activity, and the second to photograph, take videos, and post quotes as well as deduct scores appointed social networks. The amount of people you should allocate to social media is really dependent on your event size.

3. Prepare social media posts and quotes before the event.

You most likely will have a couple of run-throughs before the event to secure that your presentation slides, presenters and itinerary are arranged correctly. Make sure you document  quotes, notes from each presentation, details about each speaker and announcements in the order that it is presented.

Be sure to include appropriate hashtags to share on Facebook, Instagram and Twitter. Remember to adjust the text and detail of each status to the designated social network. Populate a word document characterized by presentation flow and social network. This will help you to quickly copy and paste into the intended social networks at the right time.

4. Examine organisations and contacts to attracts with content.

Find social influencers of relevance that are following you by utilizing SocialBro, a helpful tool that allows you to search and pinpoint social influencers and examine your audience engagement to determine accurate times to post your content.

5. This is a time to use social media to influencing tool throughout the event.

Some people may choose to not interfere with their mobile devices during a presentation as a form of respect for the presenter and fellow attendees. Make it clear enough that you actually prefer they use social media during the event and suggest they check-in on FourSquare or Facebook.

6. Withhold questions until the end of each presentation.

To increase curiosity amongst your audience, suggest that questions can be brought in through Twitter. The designated social media person can also reply to a short version of the answer for other followers to see.

7. Capture the participants

Consider taking photos of prize winners and include their twitter handle.

8.  social media managers like Hootsuite or Sprout Social can be manipulated for integrating various Social Media Platforms such as Facebook, Instagram etc.

On SproutSocial you can tweet from any Twitter accounts, keep tabs on a variety of account newsfeeds, mentions and hashtags at once and receive instant messages about engagement. You can also schedule messages to post to Twitter, Facebook and LinkedIn

Most presentations tend to keep the same pace, but in case something disrupts the flow, I would suggest not scheduling tweets. Otherwise, you risk tweeting points before they are mentioned or overlooked by the presenter and looking less authentic. If you decide scheduling is best for you, provide a period long enough to accommodate any overflow. 

9. Use a mobile device to snap photos and post instantly

Webstagram helps you download images from Instagram to transfer on Facebook and Twitter.

10. Don’t integrate social media streams.

 Your audience won’t want to engage in content passed on from a different network as unique, like sharing a photo from Facebook to Twitter shares a Facebook link. Second, tagging and tweeting individuals work better within each system.

11. timing and frequency of posts on each network is key

Post content in a well-thought way that will burst on each social media platform.

 Observe the trends the user prefers and the shelf life of posts on each system.

12. share company posts, event hashtag stream, comments and tweets. Making peoples comments visible on a large screen for all to see will make an impression.  You can install a projector or TV to a twitter feed, with multiple displays for each social network around the event or stream it below your actual presentation.

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