Social

Plan - Produce - Promote - Perform

Three billion people around the globe use social media every month; it is clear that social media is not a fad.

We all use social platforms like Facebook and Instagram, but few of us use it effectively for business. Now with in-depth targeting and retargeting, one can increase awareness about your company and your brand, increase your leads and sales and connect with actual customers.

Arguably the most important and relevant social network for running paid promotions.

Target audience by age, gender, spoken language, interests, job title, employment type and geographical location. The latter targeting dimension is especially powerful, particularly in cases where your business is looking to expand into a new region, or run a promotional campaign in one of the locations. You can choose to design your own Sponsored posts, or boost new or existing posts.

Instagram

Content is the foundation of your Instagram presence. Instagram started as a photo-sharing app, but its wide base of creative users publish everything from videos to graphics. Video enables you to tell a compelling story about your product.

Beyond its flagship app, Instagram offers several supplementary apps that help you get even more creative with your posts.

These additional apps allow brands and consumers alike to create even more unique, Instagram-specific content even without in-house design or video production capabilities.

The Instagram suite of apps includes:

  • Hyperlapse: This app allows users to shoot stop-motion time-lapse. While the camera moves a short distance, the action between each shot is rapid.
  • Layout: Combine photos and videos together in a single Instagram post through custom layouts and features like mirrored landscapes.
  • Boomerang: Much like a GIF, Boomerang plays a shortcut video forward, but also backward, repeatedly to create a nonstop motion.

Twitter

Asking questions is an effective way to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey specific responses.

Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet.

People are three times more likely to engage with Tweets that contain videos and photos.

YouTube

With roughly 400 hours of video being uploaded every minute there is one golden rule of YouTube marketing, Volume Rules! If you don’t have the resources to facilitate large volumes of content on a regular basis this channel is best left for hosting video that will appear on your website.

Pinterest

An image-centric social network with massive benefits for SEO.

The connection between your Pin and its source link is the most valuable aspect of using Pinterest. Each time you upload a Pin from your website you’re generating a link back to your website from a reputable, well-known source. Additionally, even when someone repins your Pin, the link back to your website will remain as the source of the Pin.

Flickr

It’s against the Terms of Use to “exploit for any commercial purposes” the Flickr/Yahoo service. Posting a photo specifically for the purposes of advertising your company, your products/services, etc., would be against the TOS and would turn off the Flickr community

Flickr asks you to describe yourself and lets you give your web site name and address. Use this to describe who you are and what your business does, but keep the sales pitch to a minimum. Make it informational instead. You can also upload a “Buddy Icon” in the profile system. Make your company logo your Flickr icon.

Linkedin

As a predominantly B-2-B network, look to target relationships with related commercial organisations. Promote thought leadership articles and establish yourself as a go to contact for requests.

With 530 million users in more than 200 countries LinkedIn is a person-to-person platform. If you actually share content as your brand, it tends to be an afterthought. Individuals are always looking to build their own identities and audiences, and it means more to followers when they act as influencers.

Running sponsored content and simple text ads can reach professional job seekers and users looking to further their careers.

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