The following techniques can be combined to effectively generate leads. Exceptional lead generation results come from a willingness to experiment with different combinations of tactics across multiple channels.
Email marketing is one of the few online marketing channels that has stood the test of time. In fact, traditional newsletters and email marketing are still important. Being able to capture data on users and use behavioural-triggers has enabled marketers to get smarter with how they target users in the inbox.
- It is simple.
- Similarly valuable.
- And universal.
If you want to organically generate leads online, content is the way to go. Content marketing involves creating and distributing educational content about your domain. Your primary intent is to create trust and authority around your business. Creating infographics, videos, and Q&A blog posts. A good content marketing strategy requires diversity and experimentation to understand where growth opportunities are for your business. Regardless of the type of content, you choose to use, testing what works and what doesn’t is important. This is an “inbound” way to generate leads.
Social media is an integral part of content marketing. Invest time into discussing news about your industry, share tips and don’t be afraid to start a conversation. People are very perceptive to a brand’s voice and if yours is unique, they’ll recognize and appreciate it instantly. Run a poll, invite people to join a campaign, go live on Facebook. Share links, running paid ads, announcing referrals and product/business updates. Furthermore, create new content and post frequently. Memes can be used to generate leads and connect with a wide audience. Create 1-minute videos or shorter for maximum engagement. Creating content for third-party websites is important to earning backlinks (links that lead back to your website from other sites).
Landing pages and SEO
Successful landing pages combine copy and design in a way that establishes your value proposition in the reader’s mind. It must outline the customer’s problem or provide a solution.
These tips will help you generate leads from your landing pages:
- Try to avoid too much text.
- Moreover, make your copy visually appealing by laying it out in bullets and shorter paragraphs.
- Also, use a mix of images and videos.
- Keep the page brief and prioritize value over length.
In order for more people to find you, you need to get to page one of Google. Also, for the specific purpose of website optimization, SEO pages work really well.
For this purpose, an SEO page that answers this question is a good way to grab eyeballs and become a part of the discussion. A landing page is where visitors land after being directed from an ad you’ve posted on Google, or from a link in your social media posts you. It’s an opportunity to present your business and convert the visitor into a lead.
Use Webinars to generate leads
Webinars are to online lead generation what events/trade shows/conferences are to generate leads offline. Equally important is c
• Your audience will need to sign up if they want to attend your webinar. A podcast doesn’t require signups.
• A webinar is a live discussion. A podcast is a recorded file.
You can use various channels to let the world know you’re hosting a webinar. You can send emails to your mailing list, and share a link to the webinar on your social media pages.
Similarly, this is another way to ensure that you generate leads for your business.