With brochure website, you can’t measure, well, much of anything
Other than measuring traffic, because brochure websites are missing key measurement elements, it’s nearly impossible to know what kind of return (if any) you’ll get on your website. In other words, if you spend R… on a brochure site, how do you measure if you’ve made your money back? The short answer is that you don’t.
The reason is that brochure websites are missing key essentials:
Calls to action/lead generation mechanisms,
data and reporting.
Without these items, there’s virtually no way to know if your site is giving you a return.