In the world of SEO, the blue links term is used to state the conventional format of presenting search results. When a user enters a query on a search engine like Google, then the user sees ten blue links entries against this query as suggestions. However, the search titan introduced this term, but now it has moved beyond the blue links. As Google continues to evolve and you will notice that when you enter a query, the suggestions go way beyond these blue links. These days, you need to focus on visibility, not just blue links.
Search Engine Visibility?
Search engine visibility a.k.a. SEO visibility or search visibility is the share of visitors that a website receives from its rankings in the SERP.
Why focus on visibility, not just blue links
Share content that your audience loves
When the Hummingbird update was rolled out, the whole search engine system was revamped to focus on the more conversational search. These changes were focusing on the intent of the user and what Google thinks these users want.
Promote your content and create a buzz
Creating a buzz around your content will considerably increase the visibility and promote your brand as well. To put your content in the spotlight, follow useful tactics and tools.
Become Active In Social Platform
It is still a debate that either social media signal helps increase your visibility and get you higher in search ranking or not, but it is always good to drive more traffic. Moreover, it allows you to interact with your audience and build a relationship with them.
Create more Appealing Linkable Assets
Linkable assets are a unique kind of content that users will share with others or link-to. The main attribute of the linkable assists is that they provide valuable information and guides that significantly improve your visibility.